Oriol Gifra

A quick post just to say that the latest Eye Tracking tests made once again demonstrate most of the people do not continue searching to #2 SERP’s page and even many of them do not do page scrolling. Good findings that confirm the importance of SEO.

From a recent post at SEOMoz the findings on the Eye Tracking Google’s SERP’s were clear: 

This screenshot is for searching “best pizza in Chicago” in Google.

For all other keywords used in the testing the conclusions were similar and can be listed as follow:

a)  Top results have much more impact the the bottom of the page.

b) Google Maps has a very high impact, even if you are not in the first of the Google Maps listing.

c) No always first position is has the most impact… it depens on visual effects around the information. That’s why it is important for SEO to work also videoplacement and other snippets around the result.

Just to remember I show again the below data, that is quite similar as above visual results: