Oriol Gifra

I like Mari Smith and her common sense when talking about here new book The New Rules of Relationship Marketing and the concept People to People that is behind.

Although a lot of people has written about Social Networks and the Community concept, I personally think that for marketers is more appropiate the approch from the relationship marketing  as a way to understand better our customers, learn from them and work their loyalty and satisfaction.

Here is an interesting interview.

I think the concept People to People is better than the famous B2C (Business to Consumer). P2P is much better in terms of proximity and customer care. Who is behind the counter or attending us is a person, so the relation should be as personal and personalized as possible. I think the future for many companies and their reputation will come from this new relationship marketing that Mari is talking about.