Strategic Social Media Tools
Data: 28/09/11 · Professional
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There exist more than 500 social media monitoring tools. Obviously I do not know all of them, but from those I have had the opportunity to test I specially have been interested in the following described below.
Below list does not mean those are the best tools neither the most complet ones, but for me are at least different from many others.
“Looking for prospects? Whether it’s new talent, customers, or just friends, we help find whom you’re after.”
Search en Twitter bios user’s profile. Very useful to find people filtered by profession, likes of other description people may be described into the Twitter bios.
Examples: lovers & haters, CEOs, SEO, social media, actors, journalists, NYC architects, vampires?
You can also analyze, compare an track followers.
For instance, for “SEO” you may find more than 46,000 Twitter users related with SEO worldwide.
2. UPDOOD
Updood could be described as the local Twitter ranking tool. ” Get Top Twitter users by city and follow them in a few seconds!”
Although is not perfect because it depends on the users to have correctly complete their profile, it is quite useful to see at a trending level the most dynamic Twitter people in your city/town.
3. MENTIONMAPP
Very nice Twitter users graph visualization. You see the relations and the conversation topics.
“Quickly find relevant people to follow! Use Mentionmapp to see Twitter conversations as a network and click any user to explore.”
4. TRENDSMAP
Twitter trending topics worldwide map. “Trendsmap.com is a real-time mapping of Twitter trends across the world.”
5. KLOUT
How influential are you?. A influence Twitter users rating. It is fun… I do not know how useful it can be… Still testing.
“Twitter Counter tracks statistics of more than 10 million Twitter users”. An statistical tool to see how dynamic are you or any Twitter user (that is indexed into this tool).
7. TOUCH GRAPH
Very nice visualization tool for your Facebook connections (graph nodes map)
“TouchGraph Facebook Browser lets you see how your friends are connected, and who has the most photos together. Explore your networks by graphing photos from anyone’s album, or view the connections between members of a group.”
The above tools focus on the user (except Trensmap), not only on the conversation. It means it allow to study users relations, which in my opinion is even more important than user’s conversations. Why?, because you can identify KOL (Key Opinion Leaders) studying the user relations. Imagine you could apply PageRank to user relations… get the idea?
The Social Rank should be defined not only by quantity but also quality of those personal relations. We should work the algorithm. Google when we start? Google+ is not enough, you need different social media sources of personal information.
Finally, as a curiousity here you have the Mapping New Testament Social Networks
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