Recently Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results.
The below video Rand Fishkin and Mike King describe how works the Freshness Factor.
Google measures all of your documents for freshness, then scores each page according to the type of search query. While some queries need fresh content, Google still uses old content for other queries.
Amit Singhal explains explains that
“Different searches have different freshness needs.” The types of keyword searches most likely to require fresh content:
1. Recent events or hot topics
2. Regularly recurring events
3. Frequent updates
FRESHNESS FACTORS
1. INCEPTION DATE
A webpage is given a “freshness” score based on its inception date. There can be two different types of inception scores.
a) The inception date of the document (crawled,indexed, etc.)
b) The inception date of the document first appearing in search results
2.NUMBER OF DOCUMENT CHANGES (QUANTITATIVE)
Updating often a document mey improve placement in search rankings.
3.NUMBER OF DOCUMENT CHANGES (REGULARITY)
How often the document is updated also play an important role and helps to improve placement in search engines.
4.NEW PAGE CREATION
Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.
5. CHANGES IN IMPORTANT AREAS MATTER MORE
Chaging and updating content inbody text matter more than changing an Advertising.
6. NEW BACKLINKS IMPROVE FRESHNESS FACTOR
Getting new backlinks helps to improve the frashness factor.
7. FRESH CONTENT WEBSITES PASS “FRESHNESS”
Getting backlinks from fresh content websites pass freshness to our website.
8. USER BEHAVIOUR IMPACT ON FRESHNESS
Indicators like CTR, clicks and actions like shares, likes, comments… indicate freshness.
9. OLD DOES NOT MEAN BAD
Becareful, the above considerations do not mean old pages do not rank. It will depens on the type of content. Better to updated than to leave documents without value for both; reputation and user experience reasons.
10.BEING FIRST IN GIVING NEWS OR INNOVATING MEANS MORE CHANCE TO RANK BETTER
Media is a clear example of how being first in releasing news means more chance to get better ranking than our competitors.
My personal experience regarding freshness clearly demonstrates that fresh content rank much better than older, specially content related with news, comments, posts (blogs), data, events…
Some resources about freshness content are:
Sigues el primer en comentar
Tweet
No hi ha comentaris