Search Engine Phone Call Conversions
Data: 08/01/12 · Professional
Sigues el primer en comentar
Tweet
Recently Search Engine Land posted an interesting article about the correlation between searches and phone conversions. The data provided is surprising to me (I never thought it was so high) as it is estimated 43% of the Search Engine conversions happen over the phone.
Ads that contain phone numbers are also said to have a 10% increase in clickthrough rate.
Probably this data make us to rethink about placing more visible phone numbers not only in Ads but also in pages and even in some meta data. This is an interesting ROI data to take in mind when planning our SEO and SEM strategy.
This data is provided by the phone tracking service IfByPhone:
No hi ha comentaris