How Good and Different are you: that's the question

Data: 05/01/16 · Professional

Before starting a new project or investing in a new marketing campaign think twice how good and different are you.

If your service or product is excellent you have 50% of effort done. People will help you spread your brand through recommendation.

The other 50% of the effort you should try to work is to answer the question; why you and not your competitor?

The answer is differentiation.

Take a look to this old but still useful video of Seth Godin:

Oriol Gifra