Oriol Gifra

Now it has been a long time since I did not write nothing in my blog. Sorry for those who expected more text from me but sometimes life goes in many directions at same time and, sincerely, I need to learn how to manage it: 4 kids, preparing my first Half Ironman in Mallorca Island (next 11th May), working a lot and spending time with friends and family takes all my time.

Once made this short introduction, let’s go to my today’s post.

I’ve been in London this weekend attending at the Digital Pharma Conference as a speaker. My presentation was focused on Relationship Marketing as a key pillar for the future of business differentiation, including Pharma Industry.

In a world where every day is more and more difficult to launch new products, which are copied the day after (at least in a similar way), and where everybody have the same marketing tools, and creativity not always is enough to be different, the only way out is build LASTING RELATIONSHIPS with current and potential customers.

I think today is not enough to sell by push, and in fact, I think the future will demonstrate a change of 180ª in the way we used to sell in the past century. The art of selling will come through a real relationship with customers, where customitzation, closeness and respect will be key factors within this relationship.

In fact, I’m really not discovering nothing new. Since 2010 Philip Kottler is talking about Marketing 3.0: From Products to Customers to the Human Spirit, which for me is pretty much the same concept in other words. I would summarize it as “humanizing business relationships“. Without humanizing it, never can be lasting relationships. 

Without true relationships, for instance, it always may happen that some competitor comes and takes your customers because your product is a little bit more expensive (just few cents).

I think better we start changing our minds and instead considering B2C we consider it B2VIP  (Business to Very Important Person). Don’t you think?.